About Us

ALT PLUS — THE STORY Three Friends. One Vision. A New Way to Look at Fashion. It all started with three friends — Shadab, Suhail, and Krishna. Three different personalities, three different perspectives, but one common belief: Fashion should never have a size limit. They noticed something that many people had experienced for years — finding stylish, comfortable and trendy clothes in bigger sizes was not always easy. Plus-size fashion was often treated as an afterthought, with limited choices and designs that didn't always make people feel confident. So, the three friends decided to change that. They dreamed of creating a place where size would never define style, and where every customer could walk into a store, find their fit, look good and most importantly — feel confident. That vision became ALT PLUS. What Does ALT PLUS Mean? ALT stands for Alternative — an alternative to the traditional rules of fashion. PLUS represents pride, confidence and celebrating every body. Together, ALT PLUS stands for a simple idea: “Because fashion was never meant to be one-size-fits-all.” From everyday casuals to polos, shirts, T-shirts, denim, chinos, ethnic wear and more, ALT PLUS is built to give plus-size men and women more choices, better fits and fashion that feels current. But ALT PLUS is more than clothing. It's about changing the way people feel when they look in the mirror. It's about walking into a room with confidence. It's about wearing what you love without worrying about your size. Three Friends. One Dream. Shadab — the vision to make fashion more inclusive. Suhail — the passion to bring better choices and better experiences. Krishna — the belief that every customer deserves to feel confident and valued. Together, they created more than a fashion store. They created a movement. A movement that says: Your size doesn't define your style. Your body doesn't limit your confidence. Fashion belongs to everyone. ALT PLUS Wear Your Confidence. Own Your Curve. Style Has No Size.